Active signal Apple & Strategy

Headline

John Ternus takes the stage as Apple reframes the iPhone as an intelligent personal hub

Summary

The event opened with Tim Cook handing off to new CEO John Ternus. Ternus framed AI as a way to make Apple's products more useful by combining personal context, on-device intelligence, cloud models, cameras, microphones, networking and the broader Apple ecosystem — with the iPhone positioned as the center of that experience.